Bowie's virtual dressing room
Adobe Creative Cloud, 2022
Adobe is paying tribute to a true creative icon, David Bowie, by launching a new range of Bowie-inspired digital tools across Creative Cloud, encouraging people to freely explore their identities. The tools, created in partnership with Bowie 75, mark both Bowie’s 75th birthday and, the 50th anniversary of one of his most beloved alter egos – Ziggy Stardust.
The partnership – ‘Adobe x Bowie’ – sees the digitised tools available in Photoshop, Illustrator, Fresco, Substance and Adobe Express. This includes the creation of a virtual dressing room, where users can treasure hunt to find 3D Bowie-inspired assets. This is the latest in an ongoing initiative by Adobe to bring to life historic tools from artists that have changed the world, and place them in the hands of modern creators.
CREDITS
Creative Director: Daniel Vargas Díaz
Associate Creative Director: Tasnim Bhuiyan
Adobe Marketing Manager: Farhana Rafi, Natalia Lopez-Beswick, Desi Lyon, Ramon Vilanova
Substance team: Brent Armstrong, Kelli Townley
Creative Agency: DenstuCreative
Supporting Agencies: Resn, Torpedo
